Use 301 redirects for permanent redirects (MEDIUM PRIORITY)When you redirect your pages, you should always use a 301 http server redirect. This tells the search engines that the redirect is permanent and that they should change their index to use the new URL. Spammers use other types of redirects (HTTP 302 redirects and meta refresh), so they are not a good idea to use.
Write short pages (LOW PRIORITY)
The shorter your page is, the fewer times you need to repeat your keyword phrase and keep the density just right. Plus, short pages load more quickly, and so your readers will appreciate it. Keep pages under 30KB in size. Split long pages into multiple pages and optimize each page.
Use your keyword phrase in headlines (HIGH PRIORITY)
Headline tags (h1, h2, h3, etc.) are a great place to use your keyword phrase and secondary keywords. Search engines recognize that headlines are more important than the surrounding text, and so assign greater value to keywords found there.
Get a domain with your keyword phrase (HIGH PRIORITY)
Putting your keyword phrase in your domain name is a great way to optimize for that phrase.
Try to get your keyword phrase inside incoming links (HIGH PRIORITY)
Inbound links are a great way to improve your page rank. But you can't really control how people link to your pages. Chances are they won't use a phrase that has anything even remotely close to your keyword phrase. Remember that they are doing you a favor by linking to you. If it makes sense, you can ask them to change the text of the link, but be careful, as people can be very touchy, and you might just get your link removed.
Another way to get your keyword phrase in inbound links is to provide your customers with the link text ready-made.
Set your language meta keyword (LOW PRIORITY)
If your page is in a language other than English, you should set the language meta tag so that search engines (and other user agents) know what language it's in. Most search engines have other ways of telling what language the page is written in, but they do use that tag, and it could help you rank higher in searches in that language.
Keep your pages close to the root directory (LOW PRIORITY)
The higher your pages are in your sub-directories, the better they will rank in search engines. This is because pages that are listed right off the change root directory are typically more important than pages that are found four or five levels deep in the site.
Don't host your site with a host that allows spammers (AVOID)
This means any type of spammers list, but especially search engine spammers. If you don't know what your host's policy is towards spammers, find out. There should be something in their terms and conditions about malicious activity. If your IP is blacklisted, you'll be blacklisted right along with it, even if your site is completely innocent.
Never link invisible images (AVOID OR GET BANNED)
Invisible images are images that are 1x1 pixels in size and cannot be seen by the naked eye on a Web page. Since links are given some priority in ranking a Web page, linking images that cannot be seen by your customers appears to be aimed only at search engine spiders.
Don't Link Single Pixel Images - Your Site Will Be Banned
This is similar to hiding text or displaying different content to search engines than to your customers. And don't assume that search engines can't read CSS or HTML tags that resize full-sized images. If you do this to optimize your pages, your site will be banned.
Don't make constant minor changes to content (AVOID)
While you want search engines to see that you update your content, making minor changes (like correcting spelling errors, or changing 10 or 20 characters) implies that you're just trying to get the updated date changed. This looks like you're trying to fool the search engines into thinking that you update your pages more than you actually do.
Do spend time updating your pages, but make the updates substantive.
Create unique content (HIGH PRIORITY)
Free unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.
Include text transcripts of podcasts and sound files (LOW PRIORITY)
Like images and Flash, search engines can't index the content of sound files including free podcasts. By including a transcript request of your sound files and podcasts, you give search engines more text to index.
Don't have broken links on your site (AVOID)
Broken links make your site look bad, and they imply that you don't manage your site very much. Search engines want to have only the highest quality results, so they may google penalize sites with lots of broken links website. Use a broken link checker periodically to make sure that your links are still valid.
Don't use the meta refresh tag to redirect users (AVOID)
It can be very tempting to set up redirects on your site with the meta refresh tag, but this can be a bad idea. Many spammers use them to try and fool search engines into thinking that a page is about one thing, and then refreshing to something completely different. Meta refresh also doesn't give information system to the google search engine about why the redirect is occurring. It's much better to set up a semi permanent HTTP 301 redirect when you need to redirect your new customers to a new URL.
Add new content all the time (HIGH PRIORITY)
Free sites that have new content added on a regular basis are seen as more reliable than sites that rarely used do. This also helps you how to increase the amount of relevant content on your site, which also improves your rankings.
Format your keyword phrases to stand out (MEDIUM PRIORITY)
Use and where appropriate to make your keyword phrases stand out. Search engines can read those tags, and will recognize that text that is emphasized is often more important things than the surrounding text.
Ask other people for links to your page (HIGH PRIORITY)
A great way to get inbound links is to simply ask for them. But remember that excessive cross-linking can be viewed as spammy, so be careful about trading links or otherwise buying links on external sites like.
Use different forms of words for your keyword phrase (LOW PRIORITY)
This is also called stemming. Most search engines recognize that one word stemmed from another is really the same word. For example, plural versions of nouns (dog and dogs), gerunds and active verbs (dig and digging), and so on. By using different forms of your google keywords, you can make your page more interesting for your good readers, while still optimizing for search engines.
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